It has been the passion and commitment
of Dick Hixson to provide the Bay Area with quality commercial
and advertising photography for over 30 years. One of the things
that I pride myself on, and what my clients tell me that I
often show, is the ability to think outside the box to produce
results that are often beyond what my clients expect. To me
commercial and advertising photography demands that I get up
close and personal with the subject. I first need to know what
it’s used for, how it’s used, and when does it
get used. Just what is the most important aspect of the subject?
What makes it different from it’s competitors? Whether
I am photographing products, people, architecture,
or industry,
I work with dynamic and creative people who collaborate with
me to produce results that are both effective and powerful.
Using light, shadows, reflectors, and color I am able to define
and accentuate the best qualities that my subject has to offer.
To me, commercial photography is a clear and simple photograph
that shows the subject in it’s best light. Advertising,
on the other hand tells a story about an important attribute
that the subject possesses.
